Green credentials bolster fund managers’ fundraising efforts

In the wake of the announcement of the European Commission’s clampdown on ‘greenwashing’, ESG credentials are vital to fund buyers, according to a new report shared with Net Zero Investor.

In fact, Broadridge's latest FB50 study shows that positive perceptions of a firm’s ESG credentials can have an outzied impact on the success of smaller managers.

Moreover, firms who have their Article 9 credentials revoked run the risk of reputational damage.

Discussing the report with NZI, Emilie Rowe, head of financial services and ESG lead at Aspectus Group, said: “What this report clearly demonstrates is that if a fund manager is able to effectively communicate to the wider market their strong ESG credentials, they are more likely to attract inflows into their funds." 

Rowe stressed "this really emphasises the importance of a well thought out ESG communications strategy to go hand in hand with the investing strategy that many funds are now carrying out.”