Greenwashing claims: Etihad under fire over ‘misleading’ net zero ads
Etihad is feeling the heat over accusations it is making 'misleading' claims to customers, namely by advertising the airline plans to be net zero by 2050.
In Australia, criticism is swelling fast after aviation emissions advocacy group Flight Free Australia complained that two Etihad commercials that appeared on digital ad platforms during an recent football match between Melbourne City and Adelaide United were 'misleading'.
As a result, Australia's consumer watchdog is now considering to launch a greenwashing probe.
Etihad ran the banner “net zero emissions by 2050” next to its logo, while in another ad, the airline made the statement “Flying shouldn’t cost the Earth.”
Flight Free Australia thinks such claims are misleading and may feed the idea that flying with Etihad has not any environmental impact. It also questions the reasonable grounds on which Etihad claims to be able to hit its ambitious 2050 net zero targets.
The group pointed out that Etihad has no credible plans to net zero emissions by 2050 and called it “not technologically, practically, or economically feasible” to reach net zero via current aviation emissions reduction initiatives.